My Accomplishments
Three experiences that challenged me to think beyond the classroom and helped shape the marketer I am becoming.
Building the George-Anne Influencer Program
Brady helped build the George-Anne Influencer Program from scratch. This involved developing a comprehensive program plan, recruiting influencers, establishing communication processes, and creating bylaws and forms. The result was a new advertising product with content opportunities at the Statesboro Renaissance Faire and Trilith Institute.
Strategic Thinking
Organization
Leadership
Program Development
My Accomplishments
Three experiences that challenged me to think beyond the classroom and helped shape the marketer I am becoming.
01. Research
Deep market analysis and audience profiling.
02. Outreach
Direct engagement with potential clients and partners.
03. Discover
Identifying the best promotional products for the brand.
04. Develop
Strategic pricing and vendor communication.
05. Present
Creating mockups and finalizing presentations.
06. Coordinate
Finalizing the sale and client relationship.
Leadership & Outreach
At George-Anne Media Group, I led the advertising & marketing team through a rigorous six-step outreach process. This methodical approach—Research, Outreach, Discover, Develop, Present, and Coordinate—ensures every campaign is built on a foundation of deep consumer understanding and strategic execution.
01
CREATE
Influencer Program
Turning an idea into a new advertising opportunity by building a comprehensive influencer program from scratch.
How These Experiences Connect
Three experiences that challenged me to think beyond the classroom and helped shape the marketer I am becoming.
02
ADAPT
Insignia Promotions
Learning a new industry quickly through client research, lead generation, and creative marketing in a fast-paced environment.
03
LEAD
Advertising Team Lead
Growing from participant to team leader by managing outreach, client relationships, and campaign development.