BRADY GOODMAN
Marketing & Advertising with a focus on the people behind the brand.
I'm a Marketing student at Georgia Southern University with hands-on experience in advertising, client relations, campaign development, and marketing strategy. I'm interested in building a career in brand marketing within the entertainment industry, particularly music.
A Marketer Who Likes to Understand the Why
Marketing is more than just a creative outlet; it's a science of human behavior. My academic focus on psychology allows me to dissect the motivations behind consumer decisions, ensuring that every brand message resonates with a genuine connection.
By bridging the gap between the creative and business sides of the industry, I aim to build strategies that don't just capture attention, but foster loyalty. Understanding the 'why' behind the brand is the backbone of any successful entertainment marketing campaign.
Advertising & Marketing
Developing creative strategies and executing multi-channel campaigns to drive brand awareness and growth.
Professional Snapshot
Core competencies developed through academic research and professional experience.
Building and maintaining professional relationships to understand client needs and deliver tailored marketing solutions.
Client Relations
Translating brand psychology into compelling visual narratives that resonate with target audiences in the entertainment industry.
Creative Strategy
Leadership & Outreach
Leading team growth and executing outreach processes to identify opportunities and generate measurable results.
Experience at a Glance
A summary of key roles and achievements across my professional and academic journey.
George-Anne Media Group — Advertising & Marketing Team Lead
- $4,000+ advertising generated
- 20+ marketing campaigns executed
- 3 semesters growing the Marketing & Advertising team
Insignia Promotions — Marketing Intern
- 150+ leads identified and generated
- 3 meetings facilitated with clients
- 1 sale successfully closed
Georgia Southern University — B.B.A. Marketing, Focus in Psychology
- Expected Graduation: May 2027
- Focus on consumer psychology and brand strategy
- Building a foundation for music and entertainment marketing
Brand Marketing
Music & Entertainment
Personal Interests
Creative
Professional
Organized
Optimistic
Helpful
Want to See What I've Worked On?
Let's Connect
Bradygoodman224@gmail.com
770-842-0302
LinkedIn: Brady Goodman